Your Thoughts Matter and You Can Choose Your Thoughts

Who are we?

We are a couple of people just like you.  In our lifetime we’ve had both wonderful experiences, and we’ve had devastating blows.

After years in large companies and consulting gigs, together we began a software company with very little knowledge of the startup space.  The net result of our wild 10+year ride in the startup world was a company that led to an industry-wide transformation that benefitted many.  

However, in the later years of this company, we were sued by our largest customer and almost went broke.  During that perilous time, we really probed our thinking, wondering why something so bad could happen to us.  It was in that painful and lengthy soul-searching that we began to understand how our thoughts, beliefs, and feelings impacted our entire life including the immediate problems we were facing.

Over the past few years, we have become very conscious of our thinking and have begun to understand some basic principles.  

While still actively learning about how our daily thinking impacts our life, we decided to begin to share what we’ve learned through You Can Choose books, videos, and seminars.