Your Thoughts Matter and You Can Choose Your Thoughts

Do you think about what you think about?

About Us

Who are we?

We are a couple of people just like you. In our lifetime we’ve had both wonderful experiences, and we’ve had devastating blows.

After years in large companies and consulting gigs, together we began a software company with very little knowledge of the startup space. The net result of our wild 10+year ride in the startup world was a company that led to an industry-wide transformation that benefitted many.

However, in the later years of this company, we were sued by our largest customer and almost went broke. During that perilous time, we really probed our thinking, wondering why something so bad could happen to us. It was in that painful and lengthy soul-searching that we began to understand how our thoughts, beliefs, and feelings impacted our entire life including the immediate problems we were facing.

In this difficult time, there was a moment when Peter finally found something that he couldn’t find fault in the logic. It was the power of thought. I noticed it right away when he approached me with his discovery. I was immediately interested because Peter could always find a hole somewhere, but I was still skeptical.

Over the past few years, we have become very conscious of our thinking and have begun to understand some basic principles.

While still actively learning about how our daily thinking impacts our life, we decided to begin to share what we’ve learned through You Can Choose books, videos, and seminars.

Blog Posts

Resist? It’s much easier to let go! [Really it is.]

The other day I was trying to explain to my dog how pointless it is to resist. We just came home from a walk, and he was anxious to get off the leash. He wanted to head back outside to see what was going on in the backyard. As I reached out to unhook the leash, he...

What’s with all this gratitude and appreciation?

What’s with all this gratitude and appreciation? I know when life sucks, the last thing I want to do is be thankful for the suckiness. When I lived with depression, I wallowed in despair. If someone came up to me with a bright smile and told me to change my attitude...

Grrrr…

As most people know now the smoke from the California fires has settled into the Bay Area for nearly a week now. It’s the worst air quality we’ve ever had in this area. What makes it doubly challenging for people who live here and enjoy the outdoors every day is we...

We Can Relate

We run small and large group sessions.

With all our experiences, we are able to connect and relate to so many people in all manner of challenges. We’ve uncovered so many different ways of thinking, we look forward to talking with you.

With the Purdue Graduate Women in Business and Entrepreneurship Club at Krannert School of Management

Kind Words about You Can Choose

Keeping our thoughts on what we want can be a challenge. Peter & Beth have practiced this mental discipline to achieve both personal and business success. I have benefitted in many ways from their teachings and mantra: You Can Choose!

Dr. Lorraine

Founder, Prolific Writers

Peter writes with a lot of clarity and depth. His words help you find truth and happiness at your core. I love how he says: There are no magic techniques, and yet at the same time there are simple things we can do to calm ourselves. I highly recommend his writings and teachings.

Michael Alperstein

Founder, Inspiration by Michael

I lost my confidence and wondered if I could get a job. When I started working with Peter and Beth and using their tools, I got 5 interviews and a job within a week!

Mika Tazukuri

Workshop attendee

Mindset is everything. Shift from thinking in terms of scarcity to terms of abundance and watch the world of opportunity open before your eyes!

Risley Sams

Founder, RHS Financial